Ten Years In. Never Stopping.
At Castore, obsession sits at the heart of everything we do. A relentless pursuit of innovation has been part of our DNA from day one. Since our founding, every step forward has come not from the comfort of the familiar but from pushing onwards into the unknown.
Built From Belief, Not Certainty
2026 marks a special year for Castore, with our 10-year anniversary taking place this August. With more than 90% of startups failing within their first decade, it feels like an important moment to reflect on how far we’ve come — and to recognise how fortunate we are to have customers who believe in what we do, enabling us to do something we love, every single day.
Of course, not all startups are created equal. Castore began at the humblest end of the spectrum: a loan from our parents’ remortgaged home, close to zero industry knowledge, and total determination to build something we could be truly proud of.
A Decade Defined by Defying Limits
The last decade has exceeded even our wildest expectations. From Andy Murray at Wimbledon, to Bayer Leverkusen’s Bundesliga victory, to England Cricket World Cup wins — none of this featured in our original plan. It’s proof that the only real limitation on what you can achieve is the one you place on yourself.
Still Moving Forward
We hope our journey with Castore — the highs, the setbacks, and everything in between — can inspire others to pursue their ambitions with belief and intent. As we enter our tenth year building the brand we love, we couldn’t be more excited for what the next decade holds, and we couldn’t be more grateful for your continued support.
Ten Years In. Better Never Stops.
Tom & Phil Beahon Castore Co-founders