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United in Belief: England Rugby X Undefeated X Castore

LA meets Twickenham. Undefeated - the cult LA sportswear brand that has spent two decades at the intersection of sports culture and local communities - has partnered with Castore & England Rugby in a collection unlike anything the game has ever seen.

Founded in 2002, Undefeated has grown into one of the world's leading fashion brands by partnering with iconic athletes and global sports teams. At the heart of the brand is the Five Strikes mark - a logo that represents not just victory, but a way of thinking. Co-founder James Bond put it simply: "Every team loses games. That's just a part of sport. Undefeated is not about an endless win streak, it's about a mindset. Belief is Undefeated."

That mindset shapes every piece in this collection. The Undefeated team combined their passion for grassroots sport with England Rugby's iconic Rose to produce a collegiate-inspired range - classic American varsity jackets, tracksuits, and more. The varsity jacket debuts today as England's official anthem jacket at Twickenham.

To bring the campaign to life, we took England Rugby players Cadan Murley and Joe Carpenter back to grassroots clubs in the North West - back to where it all started. Two professionals, two clubs, one reminder that the game is built from the ground up.

Three brands with a shared belief that sport begins long before the big stage.